Hotels & Lodging
Santa Fe tourism runs in seasons. Your books should show where the money goes so you can plan for the months it slows down.
Tourism Runs in Seasons
Santa Fe fills up for Indian Market. Ski season brings crowds to the mountains. Summer stays strong with art buyers and tourists. Then comes January, and half your rooms sit empty.
The challenge is that your mortgage, insurance, and utilities don’t take the winter off. Your staff expects hours year-round. A busy August can feel profitable until you realize that money needs to stretch through a slow February.
We help lodging operators track what actually comes in, where it goes, and how much needs to be set aside before the busy season ends.
Revenue Is Scattered Everywhere
A guest books through Expedia. The room rate shows $180 per night. After the platform takes 18%, you actually receive $147.60. If you’re tracking gross revenue instead of net, your numbers look better than reality.
Then there are the other revenue streams. Breakfast service. Event space rentals. Gift shop sales. Maybe a bar or spa. Each has different margins. A profitable front desk operation can quietly subsidize a money-losing restaurant for years if you’re not separating them in your books.
Revenue by Channel
Revenue by Channel
Direct bookings, OTA platforms, corporate accounts, group rates. We track each channel separately so you know your actual revenue after commissions and fees. This tells you which marketing efforts pay off.
Revenue by Department
Revenue by Department
Rooms, food and beverage, events, amenities. Each stream gets its own tracking. You see which parts of the operation make money and which ones need attention.
Taxes and Cash Flow
New Mexico Gross Receipts Tax applies to lodging, but the rules differ based on what you’re charging for. Room rates, food service, and retail items can have different treatment. Layer on the local lodgers’ tax and you have a compliance puzzle that trips up a lot of operators.
The other problem is timing. October deposits hit the bank and everything looks healthy. So you replace the aging HVAC unit or upgrade the bedding. Then January arrives, occupancy drops to 35%, and suddenly payroll is tight. The money was there. It just wasn’t allocated correctly.
GRT and Lodgers' Tax
GRT and Lodgers' Tax
We file your Gross Receipts Tax returns and calculate local lodgers’ tax correctly. Different revenue types get reported properly. No penalties, no overpayments, no year-end scrambles.
Seasonal Cash Drain
Seasonal Cash Drain
High season cash needs to cover low season obligations. Without a plan, profitable summers turn into stressful winters. We help you see the pattern and set aside what you’ll need before it’s gone.
What Changes
You stop guessing at what last year looked like. Historical data shows exactly when revenue dips, which channels perform, and how much cash you burned each February. Planning becomes possible because you’re working from real numbers.
Tax compliance happens in the background. Monthly GRT filings go out on time. Lodgers’ tax gets calculated correctly. You focus on running the property instead of wondering if you reported something wrong.
Seasonal Forecasting
Seasonal Forecasting
With accurate month-by-month data, you can predict slow periods and plan for them. You know how much reserve to build before the off-season hits. Capital projects get scheduled for when cash is available, not when things break.
Pricing With Real Data
Pricing With Real Data
You know your true cost per occupied room. You know which booking channels net the most revenue after fees. Rate decisions and marketing spend become strategic choices based on actual performance, not gut feel.
Santa Fe's Small Business Bookkeeper
The Next Step:
A Quick Conversation
Tell us about your business and what you're dealing with. We'll listen, ask a few questions, and give you a straightforward quote.
